Customer service is an incredibly important part of our company's DNA. We started with the needs of our customers, and from there Rituals Cosmetics was born. Everything we do is about the customer. This commitment is evident across all of our platforms, including our website, stores, wholesale locations, travel locations and even our app. "Frontline Obsession" is one of the four pillars of our corporate culture and means that our customers are always at the center of everything we do, even in departments without direct customer contact. We consistently convey this message throughout our organization and put the customer at the center of everything we do. This is where we draw our strength from.