Mobile
3.32 million unique users/week3
8.76 million unique users/month3
88.79 million PIs/month3
45.06 million visits/month3
76 406 APP - subscribers in total4
We answer your questions
The foundation of lasting success for businesses are SATISFIED CUSTOMERS. The customer experience is therefore crucial importance nowadays.
To assure an excellent performance, businesses should ask themselves:
at least 2 companies
per category
225 mystery tests
per company
testing period of 10 weeks
between May and July
20 scenarios
pre-Sales, sales, after-sales
up to 15 criteria
(interpersonal level, quality of information, accessibility)
1 award winner
per category
140 calls
via phone (50%*)
45 E-Mails
or contact forms (28%*)
15 Web navigations
8 via smartphone or tablet (10%*)
15 Chat
inquiries
(7%*)
10 Social Media
inquiries
(5%*)
*Weighting of the final score
Our media cooperation - your advantage
The Süddeutsche Zeitung is the official media partner of the competition. Cooperation with this excellent German newspaper allows us to provide first-class placements for award winners. This supports their communication.
In addition, "Gewählt zum Kundenservice des Jahres" is aiming further media actions in collaboration with the Süddeutschen Zeitung to promote the reputation of the award.
The Süddeutsche Zeitung in numbers
Digital
SZ.de
2.00 million users/week3
5.75 million unique users/month3
65.57 million PIs/month3
24.04 million visits/month3
SZ
1.28 million readers/edition1
2.74 million readers/week with 7.70 million contacts1
3.49 million readers/month with 30.82 million contacts1
At weekends
1.28 million readers/edition1
2,41 million readers/month with 5.14 million contacts1
SZ-Magazin
1.16 million readers/edition2
2.60 million readers/month with 4.65 million contacts2
Sources:
1) media analysis (agma) 2019 daily newspapers, German-speaking population from the age of 14 years: 70.60 million people; SZ: week = frequency 6, month = frequency 24; SZ at weekends: month = frequency 4
2) Market and media analysis by Allensbach (AWA) 2019, German-speaking population from the age of 14: 70.60 million people; SZ-magazine month: = frequency 4
3) digital facts (AGOF) 2019-09, average between July-September, digital users i.d.l. 3 months from the age of 16: 59.14 million people as well as IVWonline 2019-09, average between July-September, respectively stationary, mobile or apps
4) IVW edition list III. quarter 2019; Mo-Sa
What will be assessed?
The 225 mystery inquiries per company include two areas:
Pre-Sales inquiries
(prospective customers)
Payment options
Pick up stations
Warranties
Rates
i.a.
After-Sales inquiries
(existing customers)
Incorrect invoice
Damage in transit
Tracking of shipment
Return policy
i.a.
What is specifically included in "Gewählt zum Kundenservice des Jahres"?
140 Calls
Up to 15 criteria (interpersonal level, quality of information, accesssibility).
The mystery client calls the customer service, asks their question, takes note of the answer and hangs up.
In the meantime, they assess the call according to 15 criteria e.g. the waiting time, the courtesy of the agent or the quality of the interaction.
On average, a test via phone lasts 3.5 minutes.
45 E-mail
Assessment according to up to 14 criteria (interpersonal level, quality of information, accessibility, technical quality).
The mystery client contacts the customer service via e-mail or contact form on the homepage. Upon receipt of the answer via e-mail the mystery client assesses according to 14 criteria e.g. response time, technical compatibility, personalisation and the interpersonal quality.
15 Web navigations
Assessment according to up to 13 criteria (ergonomics, accessibility, quality of the interaction, technical quality)
The mystery client browses through the homepage and looks for the answer to their issue in the FAQ section, through the search function or with the help of a virtual assistant. If the tester has an account they will also search the solution in the personal account area. Additionally, more criteria like the name of the company, the information, the functionality, or the legibility will be assessed.
15 Chat inquiries
Assessment according to up to 14 criteria (ergonomy, accessibility, quality of the communication, technical quality, interpersonal level).
The mystery client chats with the agent via chat window if available. Meanwhile, the conversation will be assessed according to 14 criteria like waiting time, responsiveness, personalisation ahnd quality of the interaction.
10 Social media inquiries
Assessment according to up to 14 criteria (interpersonal level, quality of the interaction, availability, ergonomy).
The mystery client contacts the company via social media. Upon receipt of the reply the mystery client assesses according to 14 criteria e.g. response time, accessibility, personalisation, as well as tone and quality of the interaction.